Your covering letter is your first introduction to a prospective employer and the strength of this introduction often determines whether or not you get a subsequent interview. Remember you only get one chance to make a good first impression! So be sure to follow these guidelines.

Your covering letter should

• Be addressed to the person mentioned in the job advertisement, and not "To Whom It May Concern"
• Begin by explaining why you are writing
• Ensure there are no grammar or spelling mistakes
• Set out the reasons why you think you are a good candidate for the position
• Be clear, concise and to the point, because it demonstrates your ability to communicate and structure your ideas
• Be positive, because it is a reflection of your personality
• Emphasize the positive contribution you would make to the team and the employer
• Highlight some relevant points that may not have been covered in your résumé
• Be interesting and original, so you really grab the reader's attention

The structure of your letter should follow the widely accepted norm of three sections:

• First paragraph. Explain why you are sending your résumé (mention the title of the job you are applying for and how you learned about it).
• Second paragraph. Explain why you are interested in the position and why you would like to work at that particular company rather than another.
• Third paragraph. Politely and respectfully ask for an interview.